Users were invited to swipe up to explore the Chaumet Josephine Collection. After an animation showcasing the rings in the collection, the brand video launches, embodying the signature grace and character that the collection embodies. The final frame encourages users to 'discover' more by clicking through to their website.
Adludio was tasked with promoting awareness of Chaumet's Josephine collection. Overall, the CTR finished at a fantastic 12.76%, which is far beyond the industry benchmark for Hong Kong (0.05 - 0.10%.), and above Adludio's target of 2 - 2.5%.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE