Fashion and Beauty
The sensory strategy combined audience behavioural and interests targeting, alongside hyper local delivery parameters that reached customers while they awaited flights at Gatwick Airport Departure Hall and Terminals. A phased message included the holiday promotion information in-ad, and invited users to choose their relevant terminal location, to then show the correct map and beauty counter location, where the promotion could be redeemed.
Estée Lauder aimed to reach their audience during the December Holiday Season travel peak. The brand set a challenge to communicate special beauty offers at London Gatwick’s Terminal North and South, and drive customers to visit their transit area beauty counters, as they awaited their next flight.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE