Hoover campaign activity started on the 21st of September and ended on the 30th of November. The swipe-activated creative invites users to engage and then follow on to the Hoover site to find out more about the products.
Hoover wanted to run a digital campaign targeting young urban techies and women aged 25 - 54, to create excitement and drive awareness of their innovative new product, the Axi Washing Machine. They also wanted to promote their cordless vacuum stick cleaner. The campaign needed to drive sales and be more CTA/DR related, with enhanced messaging about the product benefits.
THIS DEMO IS BEST EXPERIENCED ON A MOBILE DEVICE